Chosen Idea:
Revisiting my initial ideas for the practical I have decided to change direction and focus on Solution 2: Holbeck Underground Ballroom, as it has the biggest potential for a variety of experimentation and exploration of a range of approaches.
Taking inspiration from a range of visual identities for theatres, art galleries and museums I hope to create an informed visual identity for Holbeck Underground Ballroom that accurately reflects it's ambitios and popular programme of performances and puts it on the map as one of Leeds best venues for entertainment. I will be able to test out the arguments in my essay such as wether consistency can be achieved when advertising a range of unique performances and reflecting their diverstiy.
As the people who visit Holbeck Underground Ballroom range between young performing art groups and students to the residents of Holbeck I will have to design a visually engaging identity system that will be appropriate to all.
Investigation: Key Points
Project needs to be: engaging, open to all, not polished, evoke a narrative, intriguing, laid back, exciting, forward thiking, welcoming, generous vibe, reinventing theatre, fun, question everything we already know / assume.
Problem:
Revisiting my initial ideas for the practical I have decided to change direction and focus on Solution 2: Holbeck Underground Ballroom, as it has the biggest potential for a variety of experimentation and exploration of a range of approaches.
Taking inspiration from a range of visual identities for theatres, art galleries and museums I hope to create an informed visual identity for Holbeck Underground Ballroom that accurately reflects it's ambitios and popular programme of performances and puts it on the map as one of Leeds best venues for entertainment. I will be able to test out the arguments in my essay such as wether consistency can be achieved when advertising a range of unique performances and reflecting their diverstiy.
As the people who visit Holbeck Underground Ballroom range between young performing art groups and students to the residents of Holbeck I will have to design a visually engaging identity system that will be appropriate to all.
Investigation: Key Points
Project needs to be: engaging, open to all, not polished, evoke a narrative, intriguing, laid back, exciting, forward thiking, welcoming, generous vibe, reinventing theatre, fun, question everything we already know / assume.
Problem:
Identifying functions of visual identity, eg. environment, branding, websites advertising.
Design/ imagery/ message can be accepted by one audience but may be rejected by another.
Problems with the appropriateness of design.
Design/ imagery/ message can be accepted by one audience but may be rejected by another.
Problems with the appropriateness of design.
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