A space for artists to make their work. A Pay What You Decide venue that presents radical touring work from around the country to a local audience.
2) Who would you say are your 3 main competitors?
I don’t think that is really a way to look at things. We compete for funding of course and for audience but that is mostly by presenting the argument for our uniqueness. No one else does what we do how we do it. That’s probably true for most theatre companies
3) What about your background /service sets you apart from your competitors? Why should visitors choose the HUB?
Friendly welcome, pay what you decide policy
4) Is there a unique story behind the HUB's current logo?
No not really Lee Goater designed it. It’s named Holbeck Underground Ballroom because I asked twitter what we should call the new space
5) Where did the name slunglow come from?
When we were kids our pants fell down
5) Describe Holbeck Underground Ballroom in 5 words.
Useful, friendly alternative theatre space
6) What is the primary message you want to convey to visitors?
That they are welcome
7). What is the age group/demographic of your visitors or the most common? eg. young professionals, families etc.
1.3 of our audience come from Holbeck. We have a young artist-audience and a part of the audience who are made up of eager cultural seekers
8) What are your aims for over the next 5 years?
Open a free community cultural college in SouthLeedss. Establish a permanent Leeds People’s Theatre
9) What is/are your most popular attraction(s)/show(s)?
They all sell out mostly now
10) Are there any institutions whose branding and visual identity you admire? eg. the interior design of the space, a logo etc.
National Theatre Scotland looks quite smart I think
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