OUGD601 - Feedback from Draft Essay

It feels quite rushed in parts – you need to organise a list of key issues, then use these themes to argue different opinions/approaches

List the examples below then give examples of designers doing these well?
What characteristics does a good visual brand possess?

• Recognisable logo/wordmark/colour scheme
• Consistent across print / digital / environmental
• Honest
• Progressive
• Longevity/Endurance
• Memorable 
• Expressive 

Branding – concept-based (Klein) as opposed to product-based. Which approach is most applicable to the visual communication of culture?

• Surely concept as the content is constantly changing and evolving. It's the idea rather than the product.
• However, product could be the guarantee of experience, quality and knowledge that has gone into curating exhibitions and putting on shows etc.

What approaches to visual identity are constitutive to cultural institutions? 

• Targetting general public. No particular target audience. 

How do we define contemporary culture? As opposed to modern culture? In what sense is the branding of a contemporary cultural institutions specific (local) (as in the historical narrative of the institution) or universal (as is implied by the what it means to be ‘contemporary’)?

eg. Is their approach to the visual identity specific to the institution or is it universal eg. what everyone's doing/could be used on any cultural institution. 

• Contemporary adj 1) belonging to the same age; living or occurring in the same period of time 2) existing or occurring at the present time 3 conforming to modern or current ideas in style, fashion, design, etc. 4 having approximately the same age as one another - When they started or contemporary of now?
  
• Modern culture is characterized by the development and dissemination of media that can be identified as technical modes of reproduction: print insofar as it is connected to mass dissemination, photography, sound recording, cinema, video, television and most recently digital media.
  
  What we mean by modern is the period of the 19th to 21st centuries, dating from the invention of photography in the middle of the 19th century.

What qualities do cultural institutions embody today? 

• A place to experience culture
• Making history accessible for free to the public

What are there politics or socio-cultural values? 

What are the values of cultural institutions both socially, politically and culturally? 
Why are they doing what they do?
Do they have shared values? 

How are these values embedded within their mission statement/intentions and programme (including public outreach programmes, workshops, etc.)? 

How do these ideas translate into the VI – practically, how does the range of applications the branding/VI needs to work across affect the VI?