The HUB (Holbeck Underground Ballroom) is a lively and engaging theatre space, which showcases a range of performances each month including travelling theatre companies, musicians and comedians as well as being a space for emerging artists to practice and rehearse their own performances. Despite offering a variety of interesting and critically acclaimed shows, the HUB has virtually no visual identity or branding and no consistency across its range of collateral including advertising, a website or social media. Tying in with the development and investment of the Leeds South bank area, the design of a consistent and engaging visual identity will provide the HUB with recognisable branding to match its great reputation and reviews, encouraging more visitors and putting Holbeck Underground Ballroom on the map.
The Brief:
Design the end to end branding and visual identity for the Holbeck Underground Ballroom, a cutting-edge theatre space in Leeds that will tie in with the development of the South Bank area of Leeds. The design needs to reflect the bohemian and laid-back yet engaging nature of the theatre and be recognisable, consistent and honestly reflect the atmosphere of the theatre.
Deliverables:
Branding: Colour scheme, logo, typeface, banners, signage, decor
Advertising campaign: Posters, Stickers, Flyers, Badges, banners
App: To buy tickets, rate performances
Website: Lists Performances, history of location etc.
Other: Menu, wayfinding, tickets, social media
Design Boards
Design Boards
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