OUGD601 - Practical - Synthesising with essay

• Re-design must coincide with something changing within the company - link it to another aspect
• Who is the institution?
• What does the institution do?
• How does the institution do it?
• Where does the institution want to go?
• What is it's aims and ambitions?
• What are the business's characteristics?
• Name
• Logo/wordmark
• Colour palette
• Online presence 
• 'building bricks of an organisations DNA'
• Recognisable 
• Generate publicity and business
• Work across digital and print 
• Honestly representing 
• Consistency
• Longevity and endurance 
• Signify change
• Expel Preconceptions 
• 'Highly Memorable and Graphically expressive' 
• Progressive
• Embrace the spirit of the institution
• Draw out the solution from the client 
• Strong rationale behind the concept 
• Encourage sponsors
• Compete with other forms of entertainment