OUGD601 - Practical - Aims and Objectives for Practical Work

• Increased tourism from Yorkshire Sculpture Triangle = Increased need for entertainment in evenings for visitors.
  
• Create Continuity between 3 cultural institutions
  
• Re-design must coincide with something changing within the company - link it to joining the three companies and changing the name

• Honestly represent: Who is the institution? Make it clear what each 3 venues do/are aimed at / what they want to acheive / How they're doing it / what they're aiming for
  
• What are the business's characteristics?
  
• Change the Name
  
• Create a consistent Logo/wordmark, Colour palette
  
• Create a clear, modern and easy to understand online presence, website/tablet
  
• Create the 'building bricks of an organisations DNA'
  
• Make it recognisable
  
• Generate publicity and business in the area, link it to and promote places to eat etc.
  
• Work across digital and print: Posters, tickets, guides, banners, website etc.
  
• Acheive Longevity and endurance through thorough research and considered approach and strong rationale
  
• Expel Preconceptions: Target new audiences by embracing the spirit of the instution
  
• 'Highly Memorable and Graphically expressive'
  
• Encourage sponsors and compete with other forms of entertainment