OUGD401 has been a challenging
module as it required a lot of reading and writing and different forms of
research to what I have been previously used to.
I found many of the study tasks
quite challenging including the triangulation and analysing images however over
the course of the year I have found myself improving at analysing texts and gathering
relevant information.
For my research I felt I could
have used more appropriate forms of collecting information by reading more
critically acclaimed / academic sources than the 4 books I got from the library
and I felt I sometimes relied too heavily on internet sources. This however
allowed me to gather more current information as it was more recently published
than the books were. I also felt I could have used triangulation and some of
the other techniques we learnt in the lessons more throughout my writing. Before
my next COP essay I plan on reading a few examples of 3rd year
dissertations to get a grasp on the style and layout of writing that we are
meant to be producing.
For the practical side of the
submission I felt confused by the requirements for a long time and didn’t know
how to get started / what outcomes to produce that would link in with the
content of my essay. Because of this I feel my final outcomes were a bit rushed.
If I had time to revisit the project, I would improve my work by producing my
own photographs for the posters and actually making physical versions of the packaging
rather than relying on Photoshop for both. I would also get the posters printed on high quality thicker stock, or made into magazine advertisements on glossy stock paper. I would also make sure the images were high quality resolutions so they didn't pixelate when printed out.
I was happy with the outcome of
my logo design and thought it worked well in achieving the new look I wanted to
give to the brand. The feedback I received enforced that.
The questionnaire I made was
successful in gathering feedback for the rebrand that I had done for Sprite and
the results concluded what I had initially intended for the purpose of the
rebrand: consumers buy a product for the lifestyle that the brand is
advertising rather than the product itself.
From the survey results, the
change of this ‘lifestyle’ also boosted sales of sprite amongst women as they
found the previous packaging and advertising of sprite very masculine.
Looking back on my final piece I
wish I had made a more gender neutral re-brand for a company than the one I did
as I would have been able to gather much more varied research and opinions
rather than focussing purely on women. This would have also allowed me to gather
results on the relationship consumers as a whole have with branding rather than
just women. In this respect my question began to cross over with "To what
extent does advertising construct our ideas of gender?"
Overall I believe I completed COP
to an good standard and was happy with the results that I got.
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