Survey Questions and Responses

I made a quick questionnaire to see if I had achieved the aim of the practical research which was to see if rebranding the packaging and advertisement of sprite changed the demographic which it appealed to and created a lifestyle associated with the brand. 

I then gathered feedback and information from the target audience I was aiming at on their opinions of Sprite and to see if I had been successful at making the brand more appeling to women. 

WHICH PRODUCT PACKAGING IS YOUR FAVOURITE AND WHY?

I like the one on the top right best because of it's simplistic packaging and clear bottle. It stands out to me more than the others.

Top left examples, they are gender neutral ad aren't too modern like the others.

San peligrino - colourful and fun and reminds me of the sun! Makes me think the drink is going to be delicious and thirst quenching with the water droplets design :-)

Top right, glass bottle looks exclusive and fresh

I prefer the top right, it has a clean, minimal design which highlights the product it's selling in a clear and natural way which makes the product seem more appealing.

The last 2 look more fancy

The second one, it's unusual and looks like a fresh, new design, yet looks durable and versatile too for further uses

Belvoir Elderflower, it is a clean design but interesting design and gender neutral.

Off white - neutral, sophisticated packaging

THESE ARE IMAGES  OF THE NEW BRANDING AND ADVERTISING: 

WHAT SORT OF LIFE STLYE IS THE NEW REBRAND PROMOTING AND WHO DO YOU THINK IT IS AIMED TOWARDS? 

It seems to promote a more outgoing, active and idyllic lifestyle. Aimed towards teenage girls

A healthy and energetic one. Girls 15 and over

Care free women's drink

Happy, fresh, organic aiming at women and girls

Being carefree, creative and in touch with nature, exploring.

Nature and adventure aimed at young women.

Adventurous, aimed at younger generation, the sort of drink you can carry around easily with you for fun days out etc

Helping you to live a more adventurous, healthy and active life. Encouraging creativity and individuality. Would appeal to a young and active audience.

THE URBAN OUTFITTERS LIFESTYLE. No but more specifically - new branding screams 'adventurous youth', more female orientated but could also be neutral

DO YOU LIKE THE NEW REBRAND? WHY / WHY NOT?

I do like it because it makes the drink seem up to date and sought after. I also really like the packaging, I think it would stand out against all the other brand out there. It also somehow looks more expensive and which automatically would make me think it was better.

I really like the playfulness of the typefaces used as they mimic the energetic feel of the advertisements.

Yes it's very simple and makes you think it's going to be low in calories and a refreshing drink.

Yes, makes Sprite seem far more upmarket, also healthier and more organic, although this could be seen as misleading?

I do like the new rebrand as it makes sprite feel like it is a more natural drink that lends itself to be healthier. The clean minimal design helps give the brand more focus and I think will help it stand out. Although the design might look more high end and expensive which could put people off as they just want a cheap fizzy drink.

Yes

Yes, it reinvents a drink that was previously less popular and brings a new look to it

Yes, I think it's great and I would definitely be more inclined to buy the drink. It looks much more premium and reminds me of health drinks and organic/fair trade produce.

yes!! v minimal, subtle and aesthetically pleasing

DO YOU THINK YOU WOULD BE MORE LIKELY TO BUY SPRITE IF THIS WAS THE PACKAGING / THESE WERE THE AD CAMPAIGNS? 

Absolutely.

It is a big change and it may not jump out on the shelves to some people as being sprite but I think that the clear can/bottle is interesting and has not been done before and people are interested in the new up and coming designs so I think this would sell well.

Yes because it looks light and refreshing

Yes,

Personally I would be, it has a fun, carefree feel that isn't in your face, compared with the old design. It also makes me feel like this is going to be a lot nicer than sprite normally taste using more natural ingredients.

Yes

Yes

Definitely! It looks amazing and is much more appealing than the old packaging which looks tacky and outdated.

I don't drink sprite but would buy it just for the bottle/can tbh, very aesthetically pleasing