What were your initial aims?
To rebrand a product, focussing on creating a lifestyle for the brand rather than focussing in the product itself to sell the product to the consumers.
What processes / strategies have you used and why?
Illustration, Editorial Design, branding
What literature have you read that informs this work?
Wally Ollins on Brand, Naomi Klein, The Brand Gap
Is the work effective in terms of your aims? In what ways? How do you know it is effective testing?
I am yet to test the effectiveness of my practical research.
Does it communicate what it should do? (in what way?)
Yes, it communicates that the product is aimed at women, through the use of feminine advertisements and illustration.
What are the succesful elements and why?
It is undeniably aimed at women now, which is what I wanted to acheive.
What areas need improving or developing further and why?
After reading various articles on the empowerment of females in branding I have discovered that all the girls used in my advertisements fall into the gender norms of females in advertisments: young, beautiful, skinny, which is could be off-putting to some women and also make women feel self conscious or insecure.
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