Wireframe sketch for website:
Content for Website
Home
What's On?
About Us
Contact
Find Us
About Us
Holbeck Underground Ballroom, otherwise known as the Hub is Yorkshire's most unique theatre space, presenting cutting edge perofrmances from accross the UK. Situated underneath three disused railway arches, the HUB warmly welcomes everyone from seasoned theatre goers to people wanting to experience theatre for the first time. All our performances are pay what you decide giving everyone the opportunity to experience radical touring work from accross the UK in our fantastic venue.
Flick through performance
Original designs for website:
Revised design for website:
After a crit, I reviewed the purpose of the website and the nature of the HUB and decided that the only information needed to be displayed online was the list of shows performing there that particular season - in this case Spring, and an about page which also had the address and phone number of the venue.
The navigation needed to be kept as simple as possible. There are only 10 performances on this season so the landing page would be in the format of a slide show, allowing the viewer to flick through the shows quickly, reading a brief overview of each performance
and the date it was on, again keeping costs to a minimum.
3rd revision for website:
When displaying the information for each performance I tested a few different UI’s, one with a pop up window that you could open and close down (above) and one with the information always visible. I decided the latter was most appropriate as when quickly browsing performances, opening and closing windows would become annoying.
Final Solutions:
In the essay I discovered how good visual branding works seamlessly accross both print and digital media, as Sean Perkins states: ‘It should be optically sophisticated (not muddled or over-cooked) and it should work in print, digital and broadcast settings.’
Therefore when creating my digital design I tried to make it as similar to the printed collateral as possible.
The website features the current season’s performances in a looping slideshow format, allowing site visitors to quickly flick through and browse what’s on without having to click off the landing page. Each slide contains a brief overview of each performance and the date it’s on, with the option to save a seat if you like the look of the performance. The simplicity of the site also keeps production costs to a minimum.
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