OUGD601 - Practical - Defining a visual language progression

Duotone images

Reviewing the feedback I got from my last crit I decided to have a play around with duotone images rather than halftone as I believe it would be easier to implement across both printed and digital collateral. 

Inspiration:

This approach is also more in-keeping with the visual design trends of 2017/18 including flat graphics and brave colours. 

Experiments:

I played around with the duotone effect in photoshop using a selection of images from HUB's website to see how they'd look when applied in context with a lavender colour scheme. 

The results are really eye-catching and bold and would definitely catch my eye if used on a poster or website. This would be an effective way to make all the imagery on the HUB's website consistent without losing the individuality of each performance. 

Feedback: 

• This approach looks a lot more modern and vibrant than the halftone effect as it doesn't have as much white space.
• Will be a lot easier to implement on both a screen and in print.
• Resonates more with the development of the area as it looks fresh and clean.

I definitely prefer this approach to the halftone effect so think I will continue with this design in the project and experiment with some different colourways. 

Logotype / Wordmark 

After receiving feedback on the previous logo experiments I decided to play around with some different compositions: 

The first simply fleshes out the previous logo to make it more rounded and thick with the second one exploring a different composition entirely 

Feedback:

• People who preferred the first design said it looked almost like it could be spinning circularly with the centre representing a hub / hive.
• People who liked the second one said it made it look more like gravity had an effect on it but it could be harder to read when used on a small scale. 
• The B in the second design looks almost like a mask.

I decided I'm not really a fan of either of the designs and think finding the right header font to work consistently accross everything would eliminate the need for a logo, instead creating a consistent wordmark like the Baltic and Southbank has.