Outline the points you're making and conclude chapter 1
Points: Honest, Values, Recognisable/Reputation
Chapter 2
- Look into the motivation behind the thinking for visual identities of cultural institutions. Why? and How?
- Give examples, motivation
- Which aspects of chapter 1 are they utilizing?
- Draw Parallels
- Can the designer draw out a solution from the client by understanding the way the institution works? And not impose it?
- When anti-branding is used in commercial brands, how do cultural institutions maintain a visual identity that differs critically to commerce?
- Perceived values as a cultural institution must be perceived to be different to commercial products. Where does this come from?
- Ego gratification - Instagram, social media presence
- Packard - The Hidden Persuaders
- How does the institution make money?
- Cultural institution is always about being progressive and new. Design and art are driven by the idea.
Questions
Send Questions to professionals based on what you've discovered in your essay.
Send the questions to both designers and clients. Potential People:
- The Hepworth
- People that rebranded Hippodrome
- OKRM - Exhibition branding
- Moving Brands
1) What do you think are the most important parts of (name of institution)'s visual identity?
2) Does designing for cultural institutions require a particular approach? Are there particular considerations?
3) Do you think it is necessary for arts and cultural institutions to have a strong visual identity? and why?
4) According to (a theorist) identity should do this ___ do you agree?
Practical
Interview the Grand in Leeds - Contact them and tell them what you're doing, explain project. Interview them, their staff to find out about the grand and their values.
Brand them:
- Logo, Signs
- Posters, Banners etc. (3 Shows) Grid
- Tickets
- Wesbite, App
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