Potential book list:
https://drive.google.com/file/d/0B2scxt7biCRvRmFpdWlxU1h5Nm8/view
brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity (Paperback)
by Alycia Perry (Author), David Wisnom (Author)
http://etd.fcla.edu/UF/UFE0020800/rhoads_j.pdf < good essay
https://www.drimlike.com/en/blog/brand-identity-why-is-it-so.html < what is brand identity
http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=1&sid=87a8f9f7-0665-4b69-ac7c-e206d99a7180%40sessionmgr4007 < read (open athens)
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