What are the benefits of establishing a strong visual identity within Cultural Organisations?
Chapter 1)
Establishes a voice for the organisation, continuity and recognisability.
Explore Theories related to that.
Examples: The Public theatre
Chapter 2)
Makes cultural organisations more accessable/appealing to a younger demographic/larger demographic, not just white priveledged middle class.
Chapter 3)
Challenges misconceptions of art forms such as ballet, the theatre and art galleries.
OR
What is the role of graphic design in making art/cultural organisations more appealing to millenials?
Chapter 1)
Talk about reasons why few young people engage with ballet/art/culture.
Chapter 2)
Makes cultural organisations more accessable/appealing to a younger demographic/larger demographic, not just white priveledged middle class.
Chapter 3)
Challenges misconceptions of art forms such as ballet, the theatre and art galleries.
Younger demographics, in particular young creatives can feel alienated and withdrawn from high society and the high art culture of art galleries such as the TATE gallery. Therefore new perceptions of these organisation can encourage a younger demographic of visitors.
Why is it important to engage a younger audience in culture?
Chapter 1)
Establishes a voice for the organisation, continuity and recognisability.
Explore Theories related to that.
Examples: The Public theatre
Chapter 2)
Makes cultural organisations more accessable/appealing to a younger demographic/larger demographic, not just white priveledged middle class.
Chapter 3)
Challenges misconceptions of art forms such as ballet, the theatre and art galleries.
OR
What is the role of graphic design in making art/cultural organisations more appealing to millenials?
Chapter 1)
Talk about reasons why few young people engage with ballet/art/culture.
Chapter 2)
Makes cultural organisations more accessable/appealing to a younger demographic/larger demographic, not just white priveledged middle class.
Chapter 3)
Challenges misconceptions of art forms such as ballet, the theatre and art galleries.
Younger demographics, in particular young creatives can feel alienated and withdrawn from high society and the high art culture of art galleries such as the TATE gallery. Therefore new perceptions of these organisation can encourage a younger demographic of visitors.
Why is it important to engage a younger audience in culture?
Examples of Graphic Design
New visual identities can reinvigorate cultural organisations. Organisations, such as the hippodrome in Birmingham, being a brand in their own right.
New visual identities can reinvigorate cultural organisations. Organisations, such as the hippodrome in Birmingham, being a brand in their own right.
'It needed a platform that would unite and inspire it's people and it's audiences to tell a clearer, more confident story about the amazing work it does.
Understand the brand and it's context on a deep level.
Making it more acessible/appealing to younger demographics
Establishing continuity
Establishing voice
The Public Theater in New York. As projects go, it’s highly unusual – a relationship that has lasted 24 years and evolved over that time, yet remained true to a core set of principles.
Does the longevity of such a project enable her to gain real perspective on what works – and what doesn’t?
'But The Public is very different – the other identities are contained, even though they have a lifespan after I leave them. What I do is I hire people for the in-house art departments of these places, so they’re growing it. It’s really like I design ‘systems’ that other people move. I don’t like manuals because I think that they’re useless; if somebody is talented they don’t need the manual. And if they’re not talented, it doesn’t matter what the manual says. Unless it’s very corporate and very dry, why would you do the same thing over and over again? Particularly in the performing arts, these things have to be fluid.'
DesignStudio told us that the new system will be used to capture ‘the human stories’ around the Premier League – for example, by showcasing grassroots projects and the impact of the League’s work in local communities.
Making things more 'insta worthy'
'But The Public is very different – the other identities are contained, even though they have a lifespan after I leave them. What I do is I hire people for the in-house art departments of these places, so they’re growing it. It’s really like I design ‘systems’ that other people move. I don’t like manuals because I think that they’re useless; if somebody is talented they don’t need the manual. And if they’re not talented, it doesn’t matter what the manual says. Unless it’s very corporate and very dry, why would you do the same thing over and over again? Particularly in the performing arts, these things have to be fluid.'
DesignStudio told us that the new system will be used to capture ‘the human stories’ around the Premier League – for example, by showcasing grassroots projects and the impact of the League’s work in local communities.
Making things more 'insta worthy'
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