Evidence of your final outcome/solution. You must critically explain / justify your solution in reference to the brief / audience. You must also explain how your final solution relates to your critical writing/research using at least 3 references.
I have taken an item of packaging that is typically considered as purely functional and redesigned it so that I have not only enhanced the function / purpose of the packaging, but simultaneously created a more aesthetically desirable product than it’s competitors on the market.
The neutral colour palette of the design now appropriately reflects the even split between a male and female demographic and the legible yet contemporary typeface makes the information on the packaging accessible to consumers of all ages.
Although traditionally a digital font, OCR A std has a slight serif which is proven to increase legibility, something I thought would be useful for the more elderly audience and finding products at a glance. It also created an unusual modern look which my peers liked and was somewhat reminiscent of wonky DIY shelving.
In my essay I explored the work of Dieter Rams and how he set out to reduce clutter and wastage by creating designs that were viewed as essential and reduced to the minimal. Using Ram’s ‘less is better’ approach this is something I have achieved in the design, with the form of the packaging evolving through its function.
However as both Mother Ann Lee and Keiko Ueki discussed, I have avoided making ‘a simple product for the sake of simplicity’ (Ueki) and instead considered ‘the holistic forces of the project, audience needs, client desires, ethical obligations, aesthetic inclinations, material properties cultural presuppositions, and yes, functional requirements.’(Mother Ann Lee) To produce a piece of packaging that is both stylish and functional.
Production / Distribution / Reception:
Production and distribution considerations (3 A3 design sheet)
Outline, justify and explain production methods and considerations. Consider how production methods interact with communication. Outline, justify and explain distribution considerations - how will your design be distributed to best attract the right audience? You must also demonstrate an awareness of how your designs will be received by your target audience - this may mean "testing" your work in context or talking to audience members in a focus group, for example.
Production
In regards of production methods, all materials used would be ethically sourced and sustainably produced. The function of a piece of packaging of this nature is to store and transport the product -in this case, paint - keep it safe and fresh and then once used be discarded of. Through my research I found that lots of current paint pots, particularly the plastic ones are non-recyclable.
‘At the moment, plastic paint cans can’t widely be recycled, however your local household waste recycling centre will accept these and make sure that they’re disposed of responsibly.
At B&Q, we currently support a pilot scheme to introduce recycling for these containers, so that hopefully all plastic paint pots can be recycled in the future.’ - B&Q
Therefore I would make the pots from metal or a plastic that is widely recycled, so that no waste goes to landfill. The inks on the packaging would also be non toxic and the labels themselves would be made of either dissolvable, plantable or biodegradable material.
The range of paints will be distributed in Wilkinson stores across the nation with the potential to establish the brand as a cheaper alternative to popular makes such as Dulux, Farrow & Ball and Ronseal. It could then be sold in DIY stores such as B&Q and independent privately owned hardware stores.
It will also be advertised online to attract a younger generation of buyers who first look on the internet for reviews before going out to buy products in-store, as my initial research found.
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