OUGD501 - Studio Brief 02 - Finished Products

The new range features a design which is accessible, versatile and easy to understand yet modern and minimalistic. My initial target audience research stated that quality was what the typical DIYer is looking for rather than cheap. This is something that the redesign embodies, giving a trustworthy and good impression to the buyer. 

I made sure to extract the stamp which says 'Developing our own paint since 1973' from the original packaging designs to emphasise the quality of the product and prove that it is a reputable brand. 

As my research found that 52% of DIYers are 24 to 44 years old, meaning the majority of DIYers are from two different generations: Millennials and Gen X, I wanted to create a trendy and current design that would appeal to this age range particularly.