OUGD601 - Needs editing

The research stage in the design process is the first iteractive stage which means that you will continue to revisit the following activities as your project develops and you acquire new knowledge of the field.

Task 1:

1 x design sheet outlining relevant contextual research

This design sheet must include at least 4 relevant areas of contextual research/information that will inform your design strategy. At least 1 of these areas must be related to your chosen CoP theme (Politics, culture, society, history, technology or aesthetics).

Some suggested contexts: Client / project background | industry / sector | cultural aspects | sub culture | specific technologies | the internet | social media | historical periods | branding | advertising | colour theory | psychology

• Psychology - Semiotics and narrative within visual idnetities? 
• Trends and issues in the application of visual identities within the culture industry 
• Industry/Sector taking ona  more corporate approach
• Is a corporate branding approach appropriate within cultural organisations with a range of programmes and performances. 

Task 2:

1 x design sheet outlining target audience research

In order to further substantiate these, you must compose 3 x "personas" representing three types of your ideal target audience/user. Each persona should have a name and cover all the aspects of geography, demographic and psychographic.

Persona 1

Name: Harry

Age: 30

Occupation: Fireman

Location: Holbeck

Persona 2

Name: Amy

Age: 21

Occupation: Student

Location: Hyde Park, Leeds

Persona 3

Name: Amanda

Age: 60

Occupation: Retired

Location: Leeds

Geographic Target Audience:

• Leeds areas
• Manchester and Sheffield

Demographic (age, job role, income, socio-economic status, nationality) 

Typically any people with an interest in theatre and comedy, between the ages of 15-70+

Psychographic (interests, values, beliefs, opinions, attitudes, activities, social groups, lifestyle) 

Interested in progressive, innovative theatre, enjoy a quirky, unique experience and venue, away from the beaten track, like to try new things, ok with exploring environments outside of their comfort zone. 

Task 3:

1 x design sheet identifying and analyzing relevant and related visual examples.

Edit below: 

Paintbrush packaging by French - Canadian Graphics Artist Simon Laliberté uses personification in his design, capitalising on the natural hair bristles of the brushes and transforming them into mustaches and goaties of the charmingly illustrated characters. The design attatches the two paintbrushes together using minimal packaging, resulting in minimal waste. This is also the sort of packaging you would perhaps use to restore the brushes in your workshop or tool box as they are 'too nice' to throw away. It may also play on the pun that a moustache is sometimes called a brush. 

This design by korean designer yeongkeun jeong is a convenient and slightly more environmentally concious way of consuming butter on the go as part of your lunchbox etc. A wooden knife which can be recycled replaces the foil lid of conventional butter pots, whilst eliminating the need to transport a potentially dangerous or inconvenient metal knife around with you.

yeongkeung jeong on the design’s conception: 

‘I wanted this product to satisfy people both sentimentally and emotionally. this runs parallel to my belief that eating is not just a behaviour to achieve satiety, but involves all the senses. I set about to achieve this by thinking about how the product could appeal to various people.

However the wooden and plastic elements of this design would have to be sourced from 100% recycled places to eliminate its carbon footprint. Due to the throwaway nature of this product it would be unethical / un environmentally friendly to use wood or plastic that was not recycled. 

The next example is bloom biodegradable chocolate packaging by British designer Connor Davey. The packaging is eco friendly and biodegradable. Seed-infused chocolate packaging can be planted to grow the ingredient of the former chocolate, therefore leaving no waste. Bloom chocolate would be given as an everlasting gift. This idea completely eliminates waste from product packaging and transforms into either a mint plant, chilli plant, orange tree or rose bush depending on the flavour of chocolate you purchase. The design is not only beautiful aesthetically (form) it is functional in the way it protects the chocolate, keeps it fresh and does not harm the environment. 

The final piece of packaging is by Catherine Bourdon and also employs a zero waste packaging system but for plants. The geometric paper made pouch contains a small amount of soil and some seeds. It's packaged in a way that makes it perfect for a gift, or something you could pick up at the register of the grocery store. When you get it home, the packaging serves as the pot you can put in your window while the seed germinates. Once it's ready for planting outside, just put the whole package in the ground and it will degrade around the plant providing nourishment. The colours and materials used make it aesthetically pleasing and modern while it is also extremely functional with no waste.