OUGD401 - Study Task 6 - Establishing the requirements of your practical investigation

Task 1: Consider each of these points in relation to your chosen research question. Write notes about each point considering how you will approach your practical investigation.


1.TECHNIQUE(s)

Find a seemingly mundane object and rebrand it so it is aimed at a particular demographic rather than being neutral.


2.CONTENT

What is the relationship this product has with consumers?


What do brands do/how they make people feel/ the lifestyle they advertise/ the attitude they convey.


3.COMMUNICATION / MESSAGE

Brands are aimed at a particular target


3.RESEARCH / ANALYSIS

Research and analyse products on the market aimed at a certain demographic.

4.EXPLORATION / EVALUATION

Explore new designs for products.


5.TESTING

Ask questions on who they think this product is aimed at?


Task 2:


Write a rationale for your practical investigation using the following points as a guide:



1.What is your research question?

Does rebranding an existing product change the demographic of who buys the product?

2.Do you have a hypothesis (an assumed conclusion that you will endeavour to prove)?

Making a brand more girly will put boys off buying a product but will make girls more likely to buy this drink.

3.What are the contexts of your research interests (politics, advertising, consumerism)?

Advertising and Consumerism

4.Sources of primary/secondary research.

Questionnaire

5.How will your practical work answer the research question?

By rebranding a product and asking a range of opinions on it I will be able to see whether people are more or less interested in buying it.

6.What methods will you use to research, develop, create and test your work?

Photoshop, Illustration, Surveys.

7.Provide a proposed timeline for your work to completion (consider carefully whether you will need access to college facilities).

3 weeks