Find at least 2 distinct research sources and note down the following:
Books: Author, Title, Relevant chapters, relevant pages.
Websites; Author/Organisation. Url. Date accessed.
Evaluate.
We were given Google Books (https://books.google.co.uk/) to research 'Theories on advertising'. Google books is designed to help you find relevant books and specific pages related to the subject you are investigating. Google will offer you the previews of books and allow you to search for key terms and phrases. It is a largely free service with the option to pay for premiums such as full texts with no missing pages.
Here are some of the most interesting articles related to Gender and Advertising that I found using Google books as my main source of research.
Controversies in Contemporary Advertising
Kim Bartel Sheehan
Pages 89 - 91
Chapter 7: 'Gender and Advertising: How Gender shapes meaning.'
This small chapter begins to explores the history of gender and advertising, and the roles it plays in society. You can see where key words are highlighted in yellow.
Stereotyping was one of the main things that came to mind when I first examined this question and I found a whole chapter about it on Google Books.
'Women are presented in one of four ways: The Glamorous Sex Kitten, The Sainted Mother, The devious witch, or the hard face corporate and political climber.' This is a really interesting quote from the bottom of p 91.
One helpful aspect is that google highlights the words you search making it easier to pinpoint the relevant information and skim read the text.
One annoying aspect of google books is that there is no option to copy and paste, making it hard to easily quote the opinions of different artists.
Good for finding out where to buy books and download the ebook version.
Books are too wordy - no examples illustrated with pictures.
How do you reference? Is it a book or a website?
Not being a physical Book it's hard to flip through quickly to see things that catch your eye.
There is a link on the page called 'About this book' Where you can access information on the book and reviews from other readers.
Good at finding relevant information from sources you would never have previously thought of or perhaps been able to access.
No comments:
Post a Comment